Personal Finance Daily

Since 6 billion or so such pitches went out last year, my chances of winning that bet are awfully good. That's a record number of such mailed card offers -- 20 each for every man, woman, child (and a few pets as well) in the United States.
Why spend the $1 billion-plus in postage? While consumers respond about as well as you'd suppose given they are being inundated with unsolicited material urging them to take on even more debt, the meager 0.3% acceptance rate was enough to generate 18 million new card accounts in 2005.
Our lead story looks at the latest data on credit-card mailings and tells you what you can do to halt the onslaught, or at least protect yourself from unintended consequences of improper disposal. Read the Consumer Watch column, plus find out how nanotechnology's promising breakthroughs in drug therapies and diagnostic techniques and see why workers and their employers aren't yet seeing eye to eye on the logistics of staying on the job in retirement, on Friday's Personal Finance pages.
Credit-card marketers think of those millions of mailboxes as one big trout stream: Throw out enough lines and some fish will bite.

Source: http://www.marketwatch.com/